Founders Pricing $79/mo (normally $99/mo) Sept 2 - 12
Bring back the joy of lifting with
Built By Annie
12 month high-caliber remote strength and hypertrophy training membership for coaches and life long lifters worldwide.
7 days free, and then $99/month. Cancel anytime.
because you know it feels good to feel strong
Bring back the joy of lifting with
Built By Annie
12 month high-caliber remote strength and hypertrophy training membership for coaches and life long lifters worldwide.
7 days free, and then $99/month. Cancel anytime.
because you know it feels good to feel strong
4 Day Split | 5 Week Phases | 4-6 Lifts Per Day
3-4 Day Split | 5 Week Phases | 4-6 Lifts Per Day
Welcome to the most enjoyable online training program you've ever followed - made by a coach, for coaches & life long lifters.
It's about time you look forward to your lifts again.
What's it like inside Built By Annie?
You're no newb
Say hello to
your best year of training yet
You're no newb
Say hello to
your best year of training yet
7 days free, and then $99/month. Cancel anytime.
Imagine paying for a program you don't spend half your training session editing...
❌ No more cobbling together old workouts, tweaking templates, or wondering if what you’re doing is actually working.
✅ You open your phone, follow the plan, and exhale. It’s all there for you—simple, strategic, and built on science (for a full year!).
✅ You’re not only consistent, but enjoying your lifts—because you’ve outsourced the planning and have a trusted process. You’re not just lifting more, you’re lifting smarter.
✅ Sessions feel familiar- empowering. You’re learning as you go, applying that knowledge in your own training—or even sharing it with your clients (if applicable).
And the best part?
🤝 You’re not doing this alone.
With a real coach (yay humans) checking in weekly, answering your questions, and pushing you when you need it most, you’re supported by more than just a program—you’re part of a system that cares about your success.
You’ve lowered the barrier to entry with BBA. Even when life and work get chaotic, you’ve got a flexible, trustworthy base to return to.
And this time?
You’re loving *almost* every rep of it, because it feels good to feel strong again.
We've thought of everything - so you don't have to.
Bring ease back into your training with Built By Annie.
but What style of training is Built By Annie?
Train somewhere between a power lifter and physique competitor without being either of those things.
AKA classic weight training methods, using primarily free weights with some machine work.
here's what you'll get inside bba
Daily Warm Up and Movement Prep
Full body warm up with video demos as well as mobility and movements specific to that day's training.
Volume Options
Three warm ups, with distinctions on which to choose based on time. Choose the lower set ranges to save on time. Add more isolation with when extended exercises are provided...or leave them untouched!
Pre-Selected Exercise Alternatives
For nearly every exercise we've given you alternative exercises that you can choose based on time or equipment, as well as personal preference. Get the planned stimulus with no extra brain gymnastics by you.
Daily At Home
Modification
At the end of each lift, you have an at home version. You can train an entire year at home and progress all the same, or bounce between the at home and gym versions.
BBA Coach Check-Ins
Yes, there is a human on the other side of your program. Ready to answer questions, comment on your program notes, or just cheer you on.
In House Movement Demo Videos
Whether you need them or not, every exercise for your warm up through your cool down has an in house demo video linked directly in program for your ease.
choose between two programs
Programs are progressive 12 month programs following a 4 day upper lower split, highlighting squat, bench, deadlift, and overhead pressing patterns as main lifts.
BBA Progress
- Focus on building capacity and movement patterns
- Progresses from high volume to max strength in main lifts over the year. Accessory is hypertrophy.
- Lifetime access as long as you’re paying
best for
The lifter who hasn’t lifted heavy in a hot minute or simply prefers a linear progression into strength and could use some work capacity first.
7 days free, and then $99/month. Cancel anytime.
BBA Strong
- Focuses on both strength and hypertrophy through the year
- Uses various training methods but main sets are typically 2-8 reps. Accessory is 8-12 reps.
- Lifetime access as long as you’re paying
best for
Intermediate experience lifting heavy or just prefers lower rep ranges + higher loads. You just want to work hard, gain muscle and strength.
7 days free, and then $99/month. Cancel anytime.
BBA Total
- Large use of big compound movements for time efficiency.
- Uses various training methods but main sets are typically 5-8 reps. Accessory is 8-12 reps.
- Lifetime access as long as you’re paying
best for
Intermediate experience lifting heavy and has limited time or does other fitness related activities (suited for runners and other sports).
Not quite ready for full send lifting? Let me introduce...
BBA Base (our before BBA Program)
- Ongoing access as long as you pay
- 12 Week Suggested Program split over two 6 week phases
- 3 day split
- A re-entry to training program
- 2-3 sets of work, with optional barbell work.
- Squat, Bench and deads combined, Overhead press (or some variation of this).
best for
The lifter who is coming back from early postpartum, a break from training or is de-conditioned and not ready to jump straight back into BBA.
7 days free, and then $79/month. Cancel anytime.
Not sure which BBA program is right for you?
Take Our Quiz
Look, you’re busy AF - Allow me to take training decisions off your plate.
You’re a lifter who knows their way around a barbell.
But that doesn’t mean you want to spend hours programming your own workouts, or dealing with cookie-cutter plans that don’t actually challenge you.
Whether you’re rebuilding after time off, chasing new strength PRs, or just tired of flying solo, BBA gives you:
✅ Expertly written high-caliber programs designed for strength and hypertrophy with mobility in mind
✅ Pre determined exercise alternatives that still give you the designed stimulus for the day but give you flexibility based on time limitations or personal preference
✅ Set ranges and extended exercise options so you can fit only what you want and need to in your < 60 minute session. Or tack on more for some extra work.
✅ Daily At home workout that progresses over the 12 months, just like the gym version (no compromise on quality, and no modifications by you)
✅ Access to the BBA coach – responding to your notes and input
✅ A trusted plan so you can free up brain space—and look forward to your lifts (as you should)
We bring the program. You bring the effort.
BBA is Trusted by women like YOU
Built by Annie is more than a templated training program
I’m giving you my Secret Lab of Brain Gains for FREE when you join us inside BBA
Enhance your training with this exclusive bonus
Annie's Secret Lab of Brain Gains
Your Bonus
Inside your training app for ease:
- Immediate access to all 11 video trainings.
- Reference the trainings on your own time, multiple times, whenever you need a refresher.
- FAQ section – these are questions I have received over the years of Built By Annie all in one place, just for you.
Single Limb Exercise Best Practices
I share a few tricks of the trade to get the most out of your single arm and single leg exercises. Because you’re going to see A LOT of unilateral work inside BBA.
How to Choose Your Weights
As I don’t calculate your weights for you inside BBA, you’ll be selecting your own load. I give you a few ways to do that as efficiently as possible.
Using Tempo For the Most Gains
You likely know how to read tempo, but I am sharing my basic rules of thumb when it comes to tempo for strength and hypertrophy. (Also I might write it differently than you’re used to).
How to Modify If Short On Time
2/4 lifts is better than 0/4 lifts, but what do you cut out if short on time? I give you two main options to choose from so you can be confident in the work you’re putting in, even if limited on time.
Navigating Planned & Unplanned Deloads
There are four planned deloads inside BBA – but also you might just need to take one or have life bestow one upon you. This training will help you make the most of it.
Range of Motion 101
When and how to prioritize full range motion when training for strength vs hypertrophy and how that relates to the programming inside BBA.
Training Around or With Pain
Though we hope you don’t experience pain in BBA (for any reason), we know it happens and want you to feel equipped to make the best training decisions for yourself.
Training with Stress | Life Load vs Gym Load
Good old load vs capacity and how life outside the gym can effect performance inside the gym. I give you considerations and options for adjusting training if needed.
Taking Time Off Training
Miss a week (or more?), should you pick up in real time, or be “behind” and finish the entire phase? We discuss your options and some pros and cons of both.
Training & Your Menstrual Cycle
What it is not, is a training on cycle synching (not backed by research). But it is an acknowledgement of experiences we can have in different phases of our cycle and how to best navigate those within our training. As well as truths we can cling to.
Older Athlete Training Considerations
Nearing 40 or over 40? You’re not a fragile butterfly but you’re not 23 either. There are training and recovery variables to focus on in order to get the most bang for your buck. And it’s all covered here.
Ready to have your next 12 months of training set for you?
the women behind built by annie
Meet Your Coaches
You're not alone in this program. We're creeping your progress from start to finish.
I'm Annie - B.S. C.S.C.S.
BBA CREATOR & Mother of PROGRAM DESIGN
Annie Miller here – Exercise and Sport Scientist + Certified Strength and Conditioning Specialist.
If you’re like me, you want to get the best bang for your buck when it comes to your workouts. And you want to know why the hell you’re being told to do something.
You want a program and program creator you can trust. You’re busy AF and need a program served to you on a silver platter with a healthy side of education. The last thing you need is to feel like you’re wasting time in the gym. This is where you get to enjoy your time and embrace the body you were given. Praise Jesus if you don’t have to figure it all out for yourself. I. GET. YOU. And I’m here to serve.
Aubrey Birch
BBA Head Coach & Client Relations
Certified Personal Trainer (NASM-CPT), Women’s Coaching Specialist (GGS-1).
As long as I remember, I’ve loved the opportunity to learn and grow, and help others learn and grow. I’ve been coaching and training in the fitness industry for the last 6 years, but it’s been a part of my life for much longer.
As a coach, I’d say one of my biggest strengths is helping people develop more self-compassion and overcome discouragement and doubt in themselves. I love helping people understand why they’re doing what they’re doing, align it with their own values, simplify their approaches, and create long lasting change in their lives that feels GOOD!
I’m excited to support you through the next year (or more!) and cheer you on in your gains, both in physical strength and the things you learn along the way!
Madeline Mihaly (Maddy)
BBA Coach & Admin - Operations Manager
I’ve spent the last 10 years coaching in the fitness industry. I started with a SPIN certification, and spent 7 years teaching cycling classes before moving onto my personal training certification (PTC) through the National Strength and Conditioning Association (NSCA). I then spent two years as a trainer at IMPACT Fitness + Wellness, a gym that specializes in group personal training before coming to work with all our clients inside BBA.
From me, working with people is the best part of coaching. I love to maintain and develop relationships, and seeing clients succeed makes my heart happy. I’m here to celebrate your wins (big and small), push you when you need it and boost you up when you’ve had a rough day. Health and fitness encompasses so much more than the physical, and I hope we can learn from each other. Can’t wait to meet you inside BBA.
You're nosey, we like that...
Frequently Asked Questions
Is there a start and end date?
When does my payment come out?
How long is the program?
How many days per week is the program?
How long do the lifts take (really)?
How many exercises per day?
How often to workouts change?
Does BBA include cardio or conditioning?
What if I want to change programs?
Do I need barbell experience to join BBA?
Do I get access to a coach?
Can I upload videos for form feedback?
Can we repeat the program?
What if I need to cancel?
What if I need to take a break or pause?
Our clients have a lot to say....
View more in depth client testimonials from BBAers – past and present.
testimonials
what they said.