GOOD NEWS
you belong here
Now is your chance to invest in FitsPRO Foundations and give this biz thing a go FOR REAL with a step by step plan.
Build [or rebuild] a profitable online fitness biz without sales calls or spinning in circles
A SUSTAINABLE ONLINE HEALTH & FITNESS BUSINESS, YOUR WAY.
I BELIEVE
CLARITY BREEDS ALIGNED ACTION – BE IT MESSY OR NOT. AND CLARITY ON YOUR NEXT BEST STEPS IS JUST WHAT YOU’RE LOOKING FOR.
You're not a normal fitspo
YOU WANT TO DO THIS WHOLE ONLINE HEALTH AND FITNESS THING DIFFERENTLY.
WHERE CREDIBILITY MEETS AUTHENTICITY.
YOU'RE JUST A LITTLE STUCK ON WHERE TO START OR HOW TO GROW
congrats, you're an entrepenreur
You feel behind or out of place on social media, and you’re not willing to sell your soul to the popular kids on the ‘gram to be “successful.” You might feel stuck as to how to grow your brand and business online despite others making it “look easy.” It’s not easy, for anyone. Don’t be fooled.
YOU KNOW THE FITNESS, BUT DESPERATELY NEED THE CRASH COURSE IN BUSINESS.
Hi, hello. It me. I was you.
[the OG FitsPRO]
I am not your average fitspo, and I don’t think you are either. I am the fitsPRO, a professional strength coach meets entrepreneur. After changing course from college strength and performance coach (CSCS) to personal training, I found my calling in the online world of health and fitness. Education and authenticity are at the center of Annie Miller Concepts [two things I saw a shortage of in the online space]. I built my business largely through instagram [my most beloved social media platform]. Using tactics I teach here, I’ve taken my online training business from 2k to 5k to 10k months in less than one year (2018-2019) through 1:1, Built By Annie and supporting offers.
So, here I am, passing those tactics and strategies to YOU. I don’t think there is ONE WAY to success, ONE WAY to do fitness, or ONE WAY to run a business. My aim is to share my four years of fitsPRO experience [good and bad] so that you can expedite your business starting or growing process.
A clear path to your dream biz is waiting for you inside
course completion
you can absolutely
- Get clarity on your brand personality, ideal client, niche, messaging, pricing, and offer (which are vital to building your sustainable business)
- Establish a social media presence and approach that cultivates a profitable and engaged audience. Aka use social media like a BUSINESS.
- Apply tools to create or refine your branding and website for professionalism + personality (yes, this matters).
- Set up back end systems and automations that are simple, get people off social and on to your mailing lists + make life, onboarding, and client journey easier for you, and your customers.
You can have a biz that feels authentic AND powerful.
You can unapologetically charge what your service is worth.
You can do sales calls or never speak to a client on the phone.
you can do you
YOU JUST NEED A TRUSTED PROCESS IN ORDER TO GET YOURSELF THERE.
get the clarity + direction you've been looking fo
How FitsPRO Foundations Works: Unlock a New Module as you go
FitsPRO Foundations is a 6 module course that is dripped out at a pace of one module per week over 6 weeks. You get access to Module 1 as soon as you enroll! You may not go faster than one module at a time, but you can take longer than the scheduled six weeks if you need it. You will have ONGOING ACCESS to the modules for as long as the course exists.
I walk you through
EVERY. SINGLE. WORKBOOK.
No matter if you’re a visual, auditory or kinesthetic learner, I got you. With each workbook you have a video teaching from me. Skip it if you like, or watch and listen on repeat.
inside the course
FitsPRO Foundations program with 6 modules including 2-4 workbooks each, plus a video to guide you through each module with ease!
($1,997 value)
Modules cover:
- You, Your Brand, Your Client
- Your Life Changing Offer
- Your Expert Online Presence (social media module)
- Time & Schedule Management (hello batching + essentialism)
- Websites, Platforms & Branding (get what YOU need to start + run your biz YOUR WAY)
- Automation & Systems (put it all together & streamline what we can)
COURSE BONUSES:
1.5 hr Launching 101 ($497 value)
Launch seamlessly with or w/o sales calls. 90 minute training and access to my exact launch map.
Imposter Syndrome Antidote ($297 value)
Grounding tools for getting out of your own way. You WILL encounter imposter syndrome at every stage of business. Use this lifelong process to keep moving forward.
THE KNOWLEDGE VAULT ($1994 value)
You’ll also get access to 1 hour trainings from my ever-growing network of business professionals specializing in areas which I do not, including business legal, finances, branding and web design, and more.
KPI & Profit and Loss google sheets and video training ($349 value)
We don't do fluff here - this is a BUSINESS course. Yes, branding, and messaging, and vibes. But also, YOUR NUMBERS and actually tracking them on a monthly basis, AT LEAST. Two video trainings + pre-formatted google sheets.
your
Modules
The modules and workbooks inside build on one another.
[literally like building the foundation of house. The house is your biz. Your biz is the house. We're building you a solid foundation for your empire].
Before You Begin
- Welcome message, My Story
- Facebook Group
- How to not #FAIL this course
- Table of Contents
- Podcasts + Resources
- Survey
Module 1
DEFINE YOU, YOUR BRAND + WHO YOU SERVE
- Make sure you're a legitimate business
- You're The Only You
- Brand Values + Personality
- Ideal Client Avatar
- Your Biz One-Liner
Module 2
DEFINE YOU, YOUR BRAND + WHO YOU SERVE
- Your Life Changing Offer
- How to Charge the Perfect Price
- Your Ideal Client Lifespan
- Final Offer Breakdown
- Supporting offers & Pyramids
Module 3
DEFINE YOU, YOUR BRAND + WHO YOU SERVE
- Platform Choice + Content
- Content Curator [5 step process]
- Your Social Media Code of Conduct
Module 4
MASTER YOUR
SCHEDULE
SCHEDULE
- Practice of Essentialism [not perfection]
- Batching Like a Boss
Module 5
WEBSITES &
BRANDING
BRANDING
- What YOU Need To Start Your Online Biz
- Online Biz Resources [web hosting, email, payments etc]
- BRANDING Style Guide + Canva Template
- Sales Page Blueprint
Module 6
AUTOMATION & STREAMLINING
- Automate & Systems for Your Offer
- Automate Everything
- 4 Automation Video Tutorials
Bonuses
- YOUR IMPOSTER SYNDROME ANTIDOTE
- LAUNCHING 101 - [90 MINUTE TRAINING + LAUNCH MAP]
- KPI & PROFIT AND LOSS VIDEOS + TEMPLATES
- THE KNOWLEDGE VAULT [EXPERT INTERVIEWS]
free bonus
THE KNOWLEDGE
VAULT
1 HOUR EXPERT INTERVIEWS
Join FitsPRO Foundations and get immediate access
to the Knowledge Vault
to the Knowledge Vault
Curate Your Brand
Image & Feel
Paige Major: Branding
Photographer & Strategist
Photographer & Strategist
Learn first hand from my personal brand photographer. Paige has over 12 years of experience as a business owner and specializes in elevating brands via their visual messaging. From your website, to social media to creating PDF’s you’ll learn how to create a brand that resonates with you and attracts your ideal client wether hiring a photographer or doing it all yourself.
Branding & Web
Design Made Easy
tatum brandt: Branding & web designer
Love my branding? We can all thank Tatum for that. She works specifically with health and fitness professionals in the online space (IT YOU). Tatum walks us through what matters when choosing brand colors, how to choose your website platform + how to set up a sales page that works for you. This is about so much more than a pretty brand. It’s about standing out in a saturated industry and using strategy to do so.
Legally Set Up &
Grow Your Biz
Sam Vander Wielen: Law Attorney turned Entrepreneur
Learn the steps needed to set up your biz in a legally sound manner. From deciding to be a sole prop or LLC, to contracts vs. terms and conditions, to what you need to have on your website, emails, downloads and more, Sam breaks it all down in a simple, digestible way. I learned a ton from her, and you will too.
Biz Finance & Financial
Freedom
chloe elise: millennial money coach & expert
Learn ALL THINGS MONEY from the queen herself. Chloe is an expert in negotiating, gaining confidence around money, and advocates for her clients to optimize their finances instead of sacrificing the things they love. Money is a struggle for most humans, let alone BUSINESS OWNERS. Use these practical tactics to optimize your finances, plan for your future, and cultivate an empowering money mindset.
BUT AM I ALONE IN THIS COURSE?
Private, In Platform Community
Glad you asked. NERP. While the FitsPRO Foundations is a “self guided” course and you are welcome to take your time, you do gain access to the FitsPRO Foundations Community.
Ask questions, seek support, share wins and “aha moments.”
CREATE AN AUTHENTIC + SUSTAINABLE ONLINE FITNESS BUSINESS YOUR WAY.
Sound familiar?
You’re overwhelmed by your to-do list and how to actually move forward. You just want direction and to stop wasting your precious time.
YOU NEED A ROAD MAP, GUIDANCE, AND SOME FREAKING CLARITY SO YOU CAN END THE ANALYSIS PARALYSIS AND UNCERTAINTY IN YOUR BIZ (OR SOON TO BE BIZ).
I know these feelings all too well. And that’s precisely why I can help you, help yourself.
Do you feel like these fitspros once did?
“Before I joined FitsPRO Foundations, I was frustrated watching less qualified people charging more than me and people actually paying them. I wanted to make more $ and to feel more competent as a biz owner. I was hesitant about the cost of FitsPRO, but I honestly have no idea what I’d be doing without it. My biggest takeaway from the program was to charge more! I saw results from FitsPRO quickly – I got 4 new clients. All paid in full. Only 2 modules in.”
–Erika Braccialini
“Before I invested in FitsPRO Foundations, I started following Annie on Instagram and just knew she would be my next coach/mentor. I had had bad experiences with ‘business coaches’ previously, who basically tried to fit everyone into the same box, but I just knew I had to do FitsPRO. Without FitsPRO, I think I would still be trying to do everything on my own and just treading water. I’ve already had SO MANY tangible outcomes from FitsPRO. I am turning less than ideal clients away WEEKLY, I have increased my prices, my FB engagement has increased. I have well and truly gotten an ROI ++ from my investment in FitsPRO Foundations.”
– Sarah Summers
“When I found Annie I wanted to create a job that I’m passionate about. I took a nutrition certification course as a first step, but the hardest part for me was figuring out how to create content. I finally started my IG, and I got 200 followers right off the bat which shocked me.”
– Johnna
“I have more Instagram engagement, better stories, better strategy, nice sales pages, and being able to help friends in their own projects and feel confident in my ability to set their stuff up.”
– Mira Tuzlak
Join us
testimonies
legit results from students >>
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“Right after my place of employment shut down at the start of the pandemic, I used my free time to dive into FitsPRO Foundations while simultaneously getting certified in nutrition coaching. I used the pandemic as a green light to make a career change, and FitsPRO paved the way for me to do that while eliminating a lot of trial and error. I had two goals: 1. Replace my job’s income ($2.5k monthly) and 2. Work towards a $5k/month income goal. I accomplished my first goal within 6 months of being a new coach and am projected to hit my $5k/month target by my one-year coaching anniversary in July 2021. My next goal is to hit consistent $7k months by keeping the same number of clients but raising my prices using Annie’s pricing formula. FitsPRO should be on any new coach’s list if they want to build an online health and fitness business and need the process laid out for them.”
Thank you for being you!
- Sarah
- CREEP MY DM'S
COMMON
results
GOING FULLY ONLINE, RETURN ON INVESTMENT, CLARITY, FILLED ROSTERS AND WAITLISTS, SALES PAGES THAT ACTUALLY SELL, ALL WITHOUT SACRIFICING YOUR AUTHENTICITY.
More from current and past fitspro's
Pssst! Do you want to read a few more client success stories before you make a decision?
SO, ARE YOU READY TO JOIN THESE FITSPRO'S?
WHO BET ON THEMSELVES WITH SWEATY PALMS AND THEIR STOMACH IN THEIR BUTTHOLE [JUST LIKE YOU]
Can't take it any longer?
You know FitsPRO is what
you've been looking for?
THERE'S MORE
Bundle and Save
INSTAGRAM 101
$2397 value
Save $$$ when you bundle with FitsPRO
Level up your instagram with tried and proven tactics that cultivate an engaged audience without butt selfies
INSTAGRAM 101
Modules
introduction
EXPECTATIONS + MINDSET
Your abundant approach to instagram, defining what it looks like to: have realistic expectations, commit, nurture your people and show up as a servant + expert on instagram.
Module 1
IG BASICS FOR FITSPROS
Setting up your account and bio, and grid for success, defining your ideal client, and getting them on your list.
Module 2
PHOTO EDITING & GUIDE
1 hour photo editing tutorial in three different apps + workbook for you to brand your IG. Attract your ideal client + create a recognizable brand.
Module 3
IG STORIES THAT CONNECT + SELL
How to START owning your stories + my 8 Step Process for closing sales in IG stories.
Module 4
IG CONTENT CREATION RULE BOOK
Create purpose driven content that attracts your ideal client + keeps them coming back. Includes content copy & canva templates.
Module 5
ENGAGEMENT + WEEKLY SCHEDULE
Engagement tactics, metrics and weekly checklist + schedule for growing your instagram following + engagement. Show up just enough to be the expert + be sane.
$397 value
Save $$$ when you bundle
with FitsPRO
still not sure?
THE IG 101 PROCESS TO SUCCESS
- Cultivate an abundant mindset around instagram. You're in control, and this can be fun.
- Create a profile that is clear, concise and gets people to click your link!
- Build a cohesive feed that grab's people's attention + gets them to hit that follow button.
- Learn my method for selling in stories with ease, in a way you enjoy.
- Learn how to increase engagement and reach through my checklist.
- Build consistency & flow by following my weekly instagram schedule. No mindless scrolling, just strategy.
- Learn which metrics matter and which one's don't + how to encourage their growth. (hint: followers and likes are at the bottom).
INSTAGRAM 101 BUNDLE
+ KNOWLEDGE VAULT FOR FREE
Get Fitspro Foundations + Instagram 101
$2,394 value
Frequently Asked Questions
HOW DOES THE COURSE WORK? WHAT WILL I LEARN?
In six weeks we will lay the foundation of your biz by tackling your ideal client, defining you and your brand values, your life changing offer, your pricing and goals, your expert online presence. You’ll become a master of your schedule and prioritizing, get what you REALLY to run your biz all set up, and make your automation map for your offer + more. All of that through a few videos and over 20 easy to use workbooks.
HOW LONG IS THE COURSE? IS THERE A DEADLINE OR TIME CONSTRAINT?
You gain access to a new module each week for six weeks. But you can take as long as you like (as long as the course still exists). I’ve had people finish in six weeks, and people who take two years to implement everything. You cannot move ahead however until you’re granted access to the next module.
IS THERE A FOCUS ON BUILDING YOUR BIZ ON INSTAGRAM OR SOCIAL MEDIA?
You’ll have an entire module dedicated to this. Creating content, market research and what type of content you need to create to attract your ICA + make the sale down the road. You can also bundle my Instagram 101 Course for even more IG specificity.
CAN I TAKE THIS COURSE WHILE WORKING FULL TIME?Yes. Will it be easy?
No. But you’ve got to hustle in the beginning. You’ll have to build your biz SOMEHOW, at some point right? The time will NEVER be perfect. So if you want it, make it happen.
CAN I MAKE PAYMENTS?
Payment plans are always changing. See payment options for current offer.
IS THIS GROUP COACHING OR 1:1?
This is a “self guided course” but there will be access to other fitsPRO’s and myself (Annie) inside the Community. You also have video trainings from me for each workbook inside the course. 🙂
WILL I MAKE BACK MY INVESTMENT?
This is all based on implementation. I don’t promise 10k months in 90 days. That’s not what FitsPRO Foundations is about. But read the reviews. Results vary based on student implementation, offer, audience and other context.
CAN MEN JOIN FITSPRO?
YEP. Though my messaging is geared towards female entrepreneurs, we do have men join the course. And they proudly refer to themselves as the “FitsBROs.” We love that for them.
IS THE COURSE ONLY FOR FITNESS PROFESSIONALS?
No. FitsPRO is for ANYONE in or wanting to be in the world of online health and fitness. If you have a SERVICE BASED business in the wellness space, this is for you.
OOOPS, JUST LOOKING FOR INSTAGRAM 101?