Instagram 101

BUILD A PROFITABLE + AUTHENTIC BRAND ON THE GRAM

without a large following or butt selfies

instagram 101

IS PERFECT FOR

Entrepreneurs looking to use instagram strategically – in an authoritative + authentic manner to build their brand and income through the platform.

Let me Guess

YOU LOVE INSTAGRAM, BUT GENERALLY FEEL LIKE THIS WHEN YOU HAVE TO CREATE CONTENT OR SHOW UP IN YOUR STORIES ON A CONSISTENT BASIS..

BUT YOU WANT TO FEEL LIKE

this

If I am right, this likely rings true with you too.

Feel like instagram is a waste of time [even though you know it's not].
Are overwhelmed with content creation so you lack consistency and confidence in your feed.
Feel like you’re talking to crickets, so you hold back with posting and showing up in your stories.
Are paralyzed by perfectionism - wanting photos to look perfect but not knowing how to achieve it.
Low key have a fear of rejection or judgement when it comes to SELLING your services online.
Feel like people make it look so easy, and you're like WTF? That's discouraging, but I know I can do it!

def feel this way

$397 $317.60

IF YOU’RE NOT SURE, THIS MIGHT SOLIDIFY IT…

TRUST ME

YOU DO NOT NEED A LARGE FOLLOWING OR EXPLOITATION OF YOUR BODY TO BUILD A SUCCESSFUL BUSINESS USING INSTAGRAM.
AND THE ALGORITHM WON’T RUIN YOUR LIFE.

WHAT'S INSIDE?

instagram 101

Modules

introduction

EXPECTATIONS + MINDSET

Your abundant approach to instagram, defining what it looks like to: have realistic expectations, commit, nurture your people and show up as a servant + expert on instagram.

Module 1

IG BASICS FOR FITSPROS

Setting up your account and bio, and grid for success, defining your ideal client, and getting them on your list.

Module 2

PHOTO EDITING & GUIDE

1 hour photo editing tutorial in three different apps + workbook for you to brand your IG. Attract your ideal client + create a recognizable brand.

Module 3

IG STORIES THAT CONNECT + SELL

How to START owning your stories + my 8 Step Process for closing sales in IG stories.

Module 4

IG CONTENT CREATION RULE BOOK

Create purpose driven content that attracts your ideal client + keeps them coming back. Includes content copy & canva templates.

Module 5

ENGAGEMENT + WEEKLY SCHEDULE

Engagement tactics, metrics and weekly checklist + schedule for growing your instagram following + engagement. Show up just enough to be the expert + be sane.

let's do this

$397 $317.60

On Sale Until November 24th

WHAT YOU CAN EXPECT IF YOU IMPLEMENT IG 101:

How to approach Instagram with an abundance mindset.
Set the stage for how you want to show up on the platform for yourself + your people.
Feel less stress around instagram because you are clear on your purpose.
Feel less attachment between your success and performance on the platform.
Have a clear bio that attracts your ideal client + raises you up as an expert in the field.
Create a cohesive feed that is visually appealing to your ideal client.
Developing your brand "look" - making your brand professional + recognizable.
Identify your ideal client and what they need from YOU.
Create content in categories that speak directly to your ideal client.
Know what nurturing your audience actually looks like.
Get clear on what sets you apart so you don't have to worry about competition.
Know how to look at metrics, what metrics matter, and how to drive up engagement where you want It.

IG story basics + how to sell via your stories.

What showing up consistently on instagram looks like FOR YOU, your success, but also your sanity.

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INTRO TO IG 101
AN ABUNDANT APPROACH TO INSTAGRAM

YOUR MINDSET SCREWS YOU MORE THAN THE ALGORITHM EVER COULD…

WE TAKE A DEEP DIVE INTO ABUNDANCE, COMMITMENT, EXPECTATIONS, SERVANT BASED IG, LOVING THE DATA, NURTURING YOUR AUDIENCE AND SHOWING UP AS FULLY YOURSELF.

INSTAGRAM BASICS FOR FITSPROS

WE’LL FOLLOW A STEP BY STEP PROCESS TO GET YOUR ACCOUNT SET UP FOR SUCCESS.

SET UP YOUR ACCOUNT, PROFILE, BIO, MESSAGING, YOUR LINK, YOUR TOP NINE PHOTOS AND WHAT THEY SHOULD ALWAYS INCLUDE.

PHOTO EDITING GUIDE AND 1 HR TUTORIAL

WE GO BEYOND A “PRETTY/COHESIVE” FEED.

LEARN WHAT IT TAKES TO HAVE AN INSTAGRAM FEED THAT GETS YOUR IDEAL CLIENT TO STICK AROUND, INTERACT AND HIT THAT FOLLOW BUTTON. MAKE YOUR BRAND RECOGNIZABLE

IG CONTENT CREATION

Content Creation Rule Book, Content Types, 50 Caption Ideas, Story & Feed Post Templates, & More

CREATE PURPOSE DRIVEN CONTENT THAT ATTRACTS YOUR IDEAL CLIENT + KEEPS THEM COMING BACK

DEFINE YOUR POST CATEGORIES (EMOTIONAL + TACTICAL), WHAT YOUR CONTENT DOES, AND TYPES OF CONTENT THAT FIT YOUR CLIENT’S NEEDS.

INSTAGRAM STORIES THAT CONNECT + SELL

YOU CANNOT GO FROM ZERO TO HERO IN YOUR STORIES AND EXPECT PEOPLE TO PURCHASE FROM YOU, LET ALONE TRUST YOU.

LEARN WHAT YOU SHOULD BE POSTING IN YOUR STORIES ON THE REGULAR + MY EIGHT STEP PROCESS TO SELLING IN YOUR STORIES [THAT HAS MADE ME TENS OF THOUSANDS FROM IG ALONE]

METRICS THAT MATTER + WEEKLY ENGAGEMENT & CHECKLIST

LEAVE YOUR LIKES BEHIND AND FOCUS ON WHAT ACTUALLY MATTERS TO YOUR BRAND.

LEARN WHAT METRICS TO PAY ATTENTION TO & DRIVE TRAFFIC TO + HOW TO INCREASE ENGAGEMENT OVERNIGHT. TRACK IT ALL WITH YOUR WEEKLY ENGAGEMENT CHECKLIST.

Still Not Sure?

THE IG 101 PROCESS TO SUCCESS

Cultivate an abundant mindset around instagram. You're in control, and this can be fun.

Create a profile that is clear, concise and get's people to clink your link!

Build a cohesive feed that grab's people's attention + get's them to hit that follow button.

Learn my method for making tens of thousands through instagram stories alone.

Learn how to increase engagement and reach through my checklist.

Build consistency & flow by following my weekly instagram schedule. No mindless scrolling, just strategy.

Learn which metrics matter and which one's don't + how to encourage their growth. (hint: followers and likes are at the bottom).

okay, I def need this in my life

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Testimonies

KIND WORDS FROM 12 IG 101 BUYERS >>

I have a background in powerlifting, and the programming, even for the At Home version of premium 1, is consistent with what I would program for myself. It's smart. It makes sense.

The supersets are more challenging than what I'd give myself, which I appreciate. I also appreciate that the mobility is in the program because that's what I'm notorious at skipping. Having that little bit of accountability, knowing someone else is checking that I'm not completely off-program, is useful and keeps me consistent, especially during 'rona when I'm going on 20 weeks of not having left the house and continuing to work from home with a child at home.

- NANCYI

I joined BBA because I had just recently become a new Business owner and I found myself just not having the energy to program for myself. I have loved the program so far; as I am use to constant high intensity/CrossFit workouts and truly right now in my point in life that just isn’t realistic or enjoyable to me! I have found a new love for this style of training again as it is meeting me EXACTLY where I am. I haven’t been as consistent as I envisioned but I am so happy that its there when I can show up and it leaves me feeling accomplished and equally challenged!

Thanks Maddie and Annie!

- SABRINA

It’s amazing to have a plan I can just follow and get to after a 12 hour day at work. This is the first time in my life I’ve had a legit plan to follow that has worked for me and feels like I have a personal trainer always with me to help me out. I’ve paid for cheaper programs before, but this one has so much thought behind it and it’s so nice to have that knowledge. I actually understand why I’m doing certain workouts, tempos etc and just feel strong for the first time in a long time! The other programs I have done I never stuck with because there was no human input and it was easy to give up. It felt like they really didn’t care what happened to me after I downloaded the template. This program has someone cheering me on the entire time or pushing me when necessary and answering all of my questions! Also the app is so amazing I love it! Seriously best thing I’ve ever done!

- MELISSA

As someone who is newer to the world of weightlifting and strength/resistance training BBA Plus (home version for now, hoping to get back to the gym at some point) has made educating myself very accessible but still informative. While the program itself is not easy, understanding the how and the why is, which I appreciate so much... I love doing tempo work, which I’m newer to, and it continues to surprise me how I can keep the weight the same, but change the tempo and it feels so much more challenging. Each phase has felt difficult and challenging at the beginning, but by the end of it I can feel (and see) the progress and am able push those extra reps or do the “advanced” modification, which is the goal.

- ELANA

BBA takes out all of the work that I was having to put in mentally: what should my warm-up be, how long should I really be resting, when should I deload? BBA makes my time in the gym so much more efficient.

I have seen so much progress on how heavy I can lift and it is so exciting. The secret lab of brain gains has a lot of great resources as well. And if there is something that I can not find an answer to in all of the resources that Annie has provided me with, then I know I can message her or Maddy and actually get an answer. BBA has allowed me to feel the most independent but also the most supported in the gym than I've ever felt before.

- SAVANA

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INSTAGRAM 101

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Create content that connects to your ideal client, and stories that expedite know, like, and trust.

PLUS GET A FULL PROOF SYSTEM FOR EDITING YOUR PHOTOS, POSTING & INTERACTING WITH YOUR AUDIENCE.

all inside IG 101

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APPLY CODE AT CHECK OUT

Hi, hello. It me. I was you.

the name's Annie

[the OG FitsPRO]

I am not your average fitspo, and I don’t think you are either. I am the fitsPRO, a professional strength coach meets entrepreneur. After changing course from college strength and performance coach to personal training, I found my calling in the online world of health and fitness. Education and authenticity are at the center of Annie Miller Concepts [two things I saw a shortage of in the online space]. I built my business largely through instagram [my most beloved social media platform]. Using tactics I teach here, I’ve taken my online training business from 2k to 5k to 10k months in less than one year (2018-2019) through 1:1, Built By Annie and supporting offers.

So, here I am, passing those tactics and strategies to YOU. I don’t think there is ONE WAY to success, ONE WAY to do fitness, or ONE WAY to run a business. My aim is to share my four years of fitsPRO experience [good and bad] so that you can expedite your business starting or growing process

Frequently Asked Questions

IS THIS A GUIDED COURSE?

You’re on your own boo. You get it all at once, and you can move and apply at your own pace. BUT I do take you through a 37 minute video of the course 🙂

DO I HAVE TO BE IN THE FITNESS INDUSTRY?

Nerp. So everything I create is with the fitsPRO’s in mind, but this is really a course that can be applied to ANYONE who is looking to build a brand on instagram.

HOW LONG DO I HAVE ACCESS TO THE COURSE?

FOR-EV-VER (did you read that like the Sandlot? Because you should have). You have access as long as the course exists my friend.

WHAT IF I HAVEN’T EVEN STARTED ON INSTAGRAM YET?

Perf. This will be your guide to expedite your growth, clarity and income. Go you. This course does not require any level of prior success or status.

CAN I EXPECT TO MAKE MONEY FROM THIS COURSE?

If you apply EVERYTHING and have an OFFER that is irresistible to your ideal client, hell yeah glen coco. You will 100% increase engagement, clarity, direction, focus, joy, confidence, impact, and income via the gram.

still here?

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