Your Business Should

Lift As Hard As You Do

The Membership Blueprint for the Solo FitsPRO

Scale Strong is your go-to guide for creating a membership that scales your business without multiplying your to-do list. Let’s face it—you deserve a business that’s as committed as you are.

Your Business Should

Lift As Hard As You Do

The Membership Blueprint for the Solo FitsPRO

Scale Strong is your go-to guide for creating a membership that scales your business without multiplying your to-do list. Let’s face it—you deserve a business that’s as committed as you are.

Discover If Scale Strong is Right for You

WHO DOESN'T LOVE A QUIZ?

Take our quick quiz to see if Scale Strong matches your needs (yes, we’ll need your email, but it’s worth it!)

Currently at your ceiling but the thought of hiring a team sounds like a nightmare?

Immediately, Yes!

Ready to Level Up

Without the Burnout?

Let Me Guess…

Your scaling game isn’t just about your ability to create; it’s about gaining clarity, selling effectively, and actually making money from your program. You’ve earned your stripes through hard work, but now the challenge of scaling up while maintaining your current workload is leading to burnout.

All in all you're feeling...

Lost and reluctantly, helpless (even though you know logically you’re not), and maybe overwhelmed with current workload. 

Ready to Stop Just Adding Hours

and Start Multiplying Revenue?

Scaling =

More Members,

Less Mayhem

Right now, you’re probably feeling like you’re stuck on a treadmill—more clients, more hours, and just more of everything except time for yourself.  True scaling? It’s about working smarter, not harder.
Welcome to the smart way to scale—it’s pretty awesome when done right.

True Scaling Isn’t About Packing Your Schedule

—it’s About Packing a Punch with What You Already Do Well.

Sure, adding more coaches might seem like growth, but that’s just blowing up your workload, not your income. Real scaling means your revenue and client base grow, but your hours? They don’t. That’s where Scale Strong comes into play. We build systems that work harder so you don’t have to, helping you hit that sweet spot where your business kicks into high gear on its own steam.

Feeling boxed in by your current setup and dreaming of a bigger stage?

You're Ready

From One-on-One Grind to One-to-Many Growth

can I keep it real with you?

Scaling is fantastic, but let’s talk brass tacks—it takes time and the right systems. We’re not about overnight miracles here. With Scale Strong, we set you up with killer systems and memberships that gradually boost your income while dialing down your hours. It’s all about making your membership work so hard, it gives you more breathing room in both your biz and your life.

So, let’s get your graph trending in the right direction—earnings up, workload down. Ready to make smarter moves, not harder ones? Let’s roll up our sleeves and make it happen!

From One-on-One Grind to One-to-Many Growth

can I keep it real with you?

Scaling is fantastic, but let’s talk brass tacks—it takes time and the right systems. We’re not about overnight miracles here. With Scale Strong, we set you up with killer systems and memberships that gradually boost your income while dialing down your hours. It’s all about making your membership work so hard, it gives you more breathing room in both your biz and your life.

So, let’s get your graph trending in the right direction—earnings up, workload down. Ready to make smarter moves, not harder ones? Let’s roll up our sleeves and make it happen!

Just imagine going from...

To thriving by...

Overloaded with back-to-back 1:1 clients, feeling the burnout.

Generating Passive Revenue: You start seeing $1000 per month rolling in from your membership—money that you earn while focusing on other passions.

Struggling to find time for yourself between all the scheduling and client work.

Expanding Client Base Effortlessly: Every month, clients join your platform, without adding stress or hours to your workload.

Worrying about every single dollar and how to keep increasing your income.

Offering Flexible Solutions: When 1:1 doesn’t fit, your membership program provides a perfect alternative, satisfying different client needs.

Feeling stuck in the perpetual cycle of trading time for money.

Reducing Direct Client Time: Gradually, you replace your one-on-one sessions with membership income, giving you freedom without financial compromise.

Lacking the bandwidth to think about, let alone implement, business growth strategies.

Focusing on Growth: With the heavy lifting done, your focus shifts from survival to enhancement, optimizing your offerings and boosting your sales.

You will FINALLY get to work ON your business, rather than IN it.

Just imagine going from...

Overloaded with back to back client tasks, feeling the burnout

To Generating Passive Revenue: You start seeing $1000 per month rolling in from your membership—money that you earn while focusing on other passions.

Struggling to find time for yourself between all the scheduling and client work.

Expanding Client Base Effortlessly: Every month, clients join your platform, without adding stress or hours to your workload.

Worrying about every single dollar and how to keep increasing your income.

Offering Flexible Solutions: When 1:1 doesn’t fit, your membership program provides a perfect alternative, satisfying different client needs.

Feeling stuck in the perpetual cycle of trading time for money.

Reducing Direct Client Time: Gradually, you replace your one-on-one sessions with membership income, giving you freedom without financial compromise.

Lacking the bandwidth to think about, let alone implement, business growth strategies.

Focusing on Growth: With the heavy lifting done, your focus shifts from survival to enhancement, optimizing your offerings and boosting your sales.

You will FINALLY get to work ON your business, rather than IN it.

You know you need to scale, but you're a little stuck on the HOW

congrats, you're ready for a membership

introducing...

Your membership blueprint on a silver platter.

From market research to conception, production and launching.

Your No-Fluff Blueprint for

Scaling Strong

Built for Solo FitsPROs —Because You Were Made for More

Meet Scale Strong: your self-paced, straightforward path to growing your health and fitness business with a membership model that seamlessly integrates into what you already do well. This isn’t about piling more onto your plate; it’s about leveraging your existing strengths and letting the system amplify your efforts.

With Scale Strong, you’re not just adding tasks—you’re enhancing what works and building a membership that syncs perfectly with your brand. Shift from grinding away inside your business to strategically expanding it. Reduce your day-to-day involvement and boost your revenue, creating a well-oiled machine that frees you to focus more on what you love and less on the endless hustle.

You know you can’t keep up this pace forever. You need to reach more people and increase your base revenue without doubling your workload—because, let’s face it, there simply aren’t more hours in the day. Scaling can be smooth and effective, if done right. Welcome to smart scaling.

Enroll in Scale Strong Now—

Your No-Fluff Blueprint for

Scaling Strong

Built for Solo FitsPROs —Because You Were Made for More

Meet Scale Strong: your self-paced, straightforward path to growing your health and fitness business with a membership model that seamlessly integrates into what you already do well. This isn’t about piling more onto your plate; it’s about leveraging your existing strengths and letting the system amplify your efforts.

With Scale Strong, you’re not just adding tasks—you’re enhancing what works and building a membership that syncs perfectly with your brand. Shift from grinding away inside your business to strategically expanding it. Reduce your day-to-day involvement and boost your revenue, creating a well-oiled machine that frees you to focus more on what you love and less on the endless hustle.

You know you can’t keep up this pace forever. You need to reach more people and increase your base revenue without doubling your workload—because, let’s face it, there simply aren’t more hours in the day. Scaling can be smooth and effective, if done right. Welcome to smart scaling.

Enroll in Scale Strong Now—

Your No-Fluff Blueprint for

Scaling Strong

Built for Solo FitsPROs —Because You Were Made for More

Meet Scale Strong: your self-paced, straightforward path to growing your health and fitness business with a membership model that seamlessly integrates into what you already do well. This isn’t about piling more onto your plate; it’s about leveraging your existing strengths and letting the system amplify your efforts.

With Scale Strong, you’re not just adding tasks—you’re enhancing what works and building a membership that syncs perfectly with your brand. Shift from grinding away inside your business to strategically expanding it. Reduce your day-to-day involvement and boost your revenue, creating a well-oiled machine that frees you to focus more on what you love and less on the endless hustle.

You know you can’t keep up this pace forever. You need to reach more people and increase your base revenue without doubling your workload—because, let’s face it, there simply aren’t more hours in the day. Scaling can be smooth and effective, if done right. Welcome to smart scaling.

Enroll in Scale Strong Now—

Student Love

This is absolutely the program for you!

“As someone with a growing online membership with 600+ members, I’ll be the first to tell you – it’s HARD to make it work. It’s not something you can just throw together – a membership requires planning, intention, a lot of thought. But if there’s anyone I know who can teach you how to build a successful one (that actually fits YOUR vision for your business and life), it’s Annie. If you’re looking to build a clear and sustainable offer that will actually help you scale and not create MORE work, this is absolutely the program for you.”

Karin Nordin, PHD

BODY BRAIN ALLIANCE

THE GOODS INSIDE

YOUR SELF PACED COURSE

THE GOODS INSIDE

YOUR SELF PACED COURSE

Though the course IS self paced, we will suggest two possible timelines depending on the type of membership you build.

YOU’LL EITHER AIM TO COMPLETE THE COURSE IN 12 OR 16 WEEKS

Though the course IS self paced, we will suggest two possible timelines depending on the type of membership you build.

YOU’LL EITHER AIME TO COMPLETE THE COURSE IN 12 OR 16 WEEKS

All the Goods to Grow Your Fitness Biz

Step-by-Step
Membership Blueprint

Your A-Z guide for setting up your membership. This is your roadmap from zero to hero, covering everything from sniffing out what your market wants to keeping those members happy and sticking around.

benefit:

Cut the clutter and confusion, and build something solid right from the start.

Toolkit of Scaling Essentials

Enhance your scaling process with our intuitive Google docs and sheets. These easy-to-use workbooks and maps guide your planning, making it straightforward to package and expand your offerings.

benefit:

Save time and streamline your efforts with plug-and-play tools designed to help you efficiently map out and execute your growth strategy.

Marketing Mastery Toolkit

Everything you need to perfect your membership messaging and marketing strategies. It’s packed with all you need to hype your services and pull in the perfect crowd.

benefit:

Craft messages that click and attract members who are all about what you’re offering.

VIP Community Pass

An all-access pass to our exclusive community of fellow fitness hustlers who are all in this growth game together.

benefit:

Swap tips, get pep talks, and find your new biz besties.

Step-by-Step Video Guides

Get clear, easy-to-follow video walk-throughs for each document and sheet. I’ll show you exactly how to maximize every tool provided.

benefit:

Feel like you’ve got a coach in your corner, ready to guide you every step of the way.

Forever Updates and Support

Constant updates to all the content plus support from my team to keep you and your membership fresh and in the know.

benefit:

Stay ahead of the game with the latest and greatest ways to keep your business booming.

Jump into Scale Strong and you’re setting up more than just a membership—you’re building a business that grows, earns, and thrives as hard as you do. Ready to stop spinning your wheels and start crushing it?

All the Goods to Grow Your Fitness Biz

Step-by-Step
Membership Blueprint

Your A-Z guide for setting up your membership. This is your roadmap from zero to hero, covering everything from sniffing out what your market wants to keeping those members happy and sticking around.

benefit:

Cut the clutter and confusion, and build something solid right from the start.

Toolkit of Scaling Essentials

Enhance your scaling process with our intuitive Google docs and sheets. These easy-to-use workbooks and maps guide your planning, making it straightforward to package and expand your offerings.

benefit:

Save time and streamline your efforts with plug-and-play tools designed to help you efficiently map out and execute your growth strategy.

VIP Community Pass

An all-access pass to our exclusive community of fellow fitness hustlers who are all in this growth game together.

benefit:

Swap tips, get pep talks, and find your new biz besties.

Marketing Mastery Toolkit

Everything you need to perfect your membership messaging and marketing strategies. It’s packed with all you need to hype your services and pull in the perfect crowd.

benefit:

Craft messages that click and attract members who are all about what you’re offering.

Step-by-Step Video Guides

Get clear, easy-to-follow video walk-throughs for each document and sheet. I’ll show you exactly how to maximize every tool provided.

benefit:

Feel like you’ve got a coach in your corner, ready to guide you every step of the way.

Forever Updates and Support

Constant updates to all the content plus support from my team to keep you and your membership fresh and in the know.

benefit:

Stay ahead of the game with the latest and greatest ways to keep your business booming.

Jump into Scale Strong and you’re setting up more than just a membership—you’re building a business that grows, earns, and thrives as hard as you do. Ready to stop spinning your wheels and start crushing it?

All the Goods to Grow Your Fitness Biz

Step-by-Step
Membership Blueprint

Your A-Z guide for setting up your membership. This is your roadmap from zero to hero, covering everything from sniffing out what your market wants to keeping those members happy and sticking around.

benefit:

Cut the clutter and confusion, and build something solid right from the start.

Toolkit of Scaling Essentials

Enhance your scaling process with our intuitive Google docs and sheets. These easy-to-use workbooks and maps guide your planning, making it straightforward to package and expand your offerings.

benefit:

Save time and streamline your efforts with plug-and-play tools designed to help you efficiently map out and execute your growth strategy.

Marketing Mastery Toolkit

Everything you need to perfect your membership messaging and marketing strategies. It’s packed with all you need to hype your services and pull in the perfect crowd.

benefit:

Craft messages that click and attract members who are all about what you’re offering.

VIP Community Pass

An all-access pass to our exclusive community of fellow fitness hustlers who are all in this growth game together.

benefit:

Swap tips, get pep talks, and find your new biz besties.

Step-by-Step Video Guides

Constant updates to all the content plus support from my team to keep you and your membership fresh and in the know.

benefit:

Feel like you’ve got a coach in your corner, ready to guide you every step of the way.

Forever Updates and Support

Constant updates to all the content plus support from my team to keep you and your membership fresh and in the know.

benefit:

Stay ahead of the game with the latest and greatest ways to keep your business booming.

Jump into Scale Strong and you’re setting up more than just a membership—you’re building a business that grows, earns, and thrives as hard as you do. Ready to stop spinning your wheels and start crushing it?

Your Modules

Your Modules

Before we build

INTRODUCTION - WK 1&2

For this phase of your membership build out you’ll CLEARLY determine WHO the offer is for, WHAT the offer is/does, and most importantly how to deliver that through your MESSAGING so you connect with this ICA.

Part 1 –
Defining Your Gift [capitalize on what has made you successful at 1:1, and bring that to 1:many]

Part 2 –
Niche vs Broad Membership [determine if your audience and your offer are niche or broad & why it matters]

Before we build

INTRODUCTION - WK 1&2

For this phase of your membership build out you’ll CLEARLY determine WHO the offer is for, WHAT the offer is/does, and most importantly how to deliver that through your MESSAGING so you connect with this ICA.

Part 1 –
Defining Your Gift [capitalize on what has made you successful at 1:1, and bring that to 1:many]

Part 2 –
Niche vs Broad Membership [determine if your audience and your offer are niche or broad & why it matters]

Conception

Conception

WK 3-5

Step 1: Market Research –
Be sure what you’re making is NEEDED + WANTED.

Step 2: Outcomes Three Ways –
Be sure you can effectively communicate the outcomes of your membership.

Step 3: Ideal Client & One Liner
Be sure you can effectively communicate in a way that CONVERTS your ideal client when you launch this membership.

Production

PRODUCTION - WK 6-8 OR 6-11

Step 4a: Membership Blueprint –
CLEARLY define the client journey, timeline, steps/phases/process, deliverables, and tech stack needed to get your clients the OUTCOMES we determined in the conception phase.

Step 4b: Bonuses & Add Ons –
Determine brainstorm to build out of only the essential bonus material (not required)

Step 5: Fill out Membership Blueprint google sheet in it’s entirety

Step 6: Name & Pricing –
Nail down a 1. CLEAR 2. Connective 3. Clever name and a market appropriate, profitable price.

Production

PRODUCTION - WK 6-8 OR 6-11

Step 4a: Membership Blueprint –
CLEARLY define the client journey, timeline, steps/phases/process, deliverables, and tech stack needed to get your clients the OUTCOMES we determined in the conception phase.

Step 4b: Bonuses & Add Ons –
Determine brainstorm to build out of only the essential bonus material (not required)

Step 5: Fill out Membership Blueprint google sheet in it’s entirety

Step 6: Name & Pricing –
Nail down a 1. CLEAR 2. Connective 3. Clever name and a market appropriate, profitable price.

Build

Execution

WK 9-12 OR 12-16

Step 7: Build Your Signature Membership – 
Full creation of the membership and all its contents.

Step 8: Sales Page Creation – 
Create sales copy in its entirety for your membership sales page. My 9 step sales page for copy that converts.

Step 9: Plan Your Launch Map –
Understand and capitalize on all phases of a successful launch. Google doc paired to your Google Sheet Launch map with video training.

Step 10: Create All Launch Materials – 
Create launch materials for social media and/or email ahead of time.

Student Love

This is absolutely the program for you!

“As someone with a growing online membership with 600+ members, I’ll be the first to tell you – it’s HARD to make it work. It’s not something you can just throw together – a membership requires planning, intention, a lot of thought. But if there’s anyone I know who can teach you how to build a successful one (that actually fits YOUR vision for your business and life), it’s Annie. If you’re looking to build a clear and sustainable offer that will actually help you scale and not create MORE work, this is absolutely the program for you.”

Karin Nordin, PHD

BODY BRAIN ALLIANCE

Its time to join

HERES WHAT YOU GET

READY TO scale?

Sign Me Up!

LOW MONTHLY PLAN

4 Payments Of

$400

PAY IN FULL

1 Payments Of

$1599

JOIN THE WAITLIST TODAY

I'm Annie,

And I’ve been where you are. In 2017 I’d finally found my people – my niche. I’d filled my 1:1 client roster and began truly speaking and teaching about things that I wanted to. I’d tried selling six week programs but after seeing what actually worked for my 1:1 clients, it clicked – a 12 month membership for women who enjoy lifting and learning.

Built By Annie was born. And over the course of 2018-2019 I went from one program and one BBA-er to three tiers and 100 clients.

That seems quick but it was SLOW my friend, and it likely will be for you too.

But having a blueprint will make it so much easier. That’s why I created this course.

How to Know if You’re a

Perfect Match for Scale Strong:

If any of this sounds like you, Scale Strong is exactly what you’ve been searching for. Let’s get your business to grow with less stress and more success!

How to Know if You’re a

Perfect Match for Scale Strong:

If any of this sounds like you, Scale Strong is exactly what you’ve been searching for. Let’s get your business to grow with less stress and more success!

What This Course and Your Membership Are Not:

Not Suitable for Those Not Prepared to Embrace Change and Growth:

If you’re looking for an overnight success or a magic bullet to solve all your business challenges, this isn’t the course for you. Scale Strong requires dedication, a willingness to implement new strategies, and the patience to see your efforts bear fruit over time.

What This Course and Your Membership Are Not:

Not Suitable for Those Not Prepared to Embrace Change and Growth:

If you’re looking for an overnight success or a magic bullet to solve all your business challenges, this isn’t the course for you. Scale Strong requires dedication, a willingness to implement new strategies, and the patience to see your efforts bear fruit over time.

Client Love

“Working with Annie has been an absolute game-changer for my business. She helped me transition from one-on-one coaching to building a membership model, allowing me to scale my biz and reach more women seeking transformation in their health and fitness journeys. Annie’s guidance and insight gave me so much CLARITY about the needs of my audience, which made us decide to add monthly LIVE group calls to the membership. We made this decision as the first membership model wasn’t selling as much as I projected and we understood that my audience wanted to be in personal touch with me. 

This personal touchpoint led to a significant increase in sign-ups, with 30 women joining on launch day compared to the previous maximum of 3-5. 

Thanks to Annie’s expertise, I now have a thriving membership where clients have access to me and my methods, empowering more women to achieve their fitness goals while at the same time increasing the revenue, growing the business & having less one-on-one work to do. I can HIGHLY recommend working with Annie & following her very clear step-by-step framework for scaling & growing your business! I would do it again any time!”

- Dragana

You've Got Questions?

I've got answers

Everything You Need to Know About Scale Strong.

Thinking about joining Scale Strong but have a few questions?
You’re not alone! Here’s a roundup of the most common queries we get, with all the details you need to make the best decision for your fitness business.

Scale Strong is a self-paced online course designed specifically for fitness professionals ready to up their game without upping their hours. This course packs in 14 video trainings spread over three modules, complete with 10 fillable Google docs and three Google sheet templates, all geared to help you build and scale your membership model efficiently.

What’s Inside?
You’ll dive into detailed video trainings that break down every step, from initial planning to execution and optimization. With the fillable docs and customizable sheets, you’re fully equipped to apply what you learn directly to your business—no fluff, just the good stuff.

You’re either a solo fitsPRO with a full (or close to full) client roster, or know you want to scale via a membership – trading less time for money in the long haul.

You get lifetime access! Once you’re in, you’re in for good. Dive back into the content whenever you need a refresher.

No worries! Scale Strong includes step-by-step guides and support for all the tech stuff. Plus, you can always reach out if you get stuck.

Absolutely! You’ll gain access to an exclusive community of like-minded professionals where you can share experiences, challenges, and victories.

Yes, Scale Strong is completely self-paced. Start whenever you’re ready and go at your own speed.

Need a hand? Shoot over an email or jump into our community. I’m there, along with your fellow fitness pros, ready to toss you a lifeline, share insights, or just cheer you on. Whether it’s a quick question or a deep dive, we’ve got your back every step of the way.

No live sessions here! But don’t worry, you won’t miss out. Each document and sheet comes with a detailed video walkthrough where I break down everything you need to know. I’ll make your objectives crystal clear and guide you through each step. Plus, our active community is always buzzing—perfect for getting quick answers and new ideas whenever you need them.

Results may vary, but here’s the scoop: Scale Strong gives you all the steps and the framework to plan, develop, and launch your signature membership. How quick you see a change depends on how fast you dive in and apply what you’ve learned. Most folks start to see some real gains within a few months, as long as they’re putting the work in. Stick with the plan, and you’ll be setting yourself up for success!

Due to the nature of digital products, we do not offer refunds. If you are unsure if Scale Strong is for you after reviewing the sales page, please email support@anniemiller.co for further clarity and guidance.

One Last Thing Before You Go

—Why Scale Strong is Your Must-Have

Feeling maxed out? Ready for more freedom without doubling your grind? Sure, you could try to keep juggling more clients or go for those generic scale-up plans that don’t quite gel with your vibe. But why settle for less when you can have the best?

Scale Strong is your ticket to scaling up smart—not hard. It’s packed with all the tools you need, presented in a way that’s totally doable on your own time. Plus, you get me guiding you through it all, making sure you have a bit of fun along the way.

Spaces are filling up fast because I like keeping things intimate. Don’t miss out!

One Last Thing Before You Go

—Why Scale Strong is Your Must-Have

Feeling maxed out? Ready for more freedom without doubling your grind? Sure, you could try to keep juggling more clients or go for those generic scale-up plans that don’t quite gel with your vibe. But why settle for less when you can have the best?

Scale Strong is your ticket to scaling up smart—not hard. It’s packed with all the tools you need, presented in a way that’s totally doable on your own time. Plus, you get me guiding you through it all, making sure you have a bit of fun along the way.

Spaces are filling up fast because I like keeping things intimate. Don’t miss out!

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