











Monthly email with web version due to length - PDF vibes w/o the hassle of a PDF.

15-20 minutes if you don't dive into the research yourself (the whole point).

Lifetime access to each monthly Strength Confidential + all references.

Become a cutting edge coach for less than ten dollars a month.


I’ve spent 15+ years as my own guinea pig — testing max strength, hypertrophy, and rehab methods (and recovering from two C-sections just 13 months apart). I’ve coached collegiate athletes, in-person clients, and everyday lifters — all with one goal: build programs that actually work long-term.
I love research — but only if we can use it in the gym.
Most coaches don’t have time (or desire) to spend their evenings deciphering studies and filtering out fluff. That’s where I come in.
Let’s be so clear – I’m not your PhD (that’s Tayla & Lara).
Think of me as your programming translator — the one who bridges the gap between what the research says and what your clients (or self) actually need.
The Strength Confidential is where I hand that translation to you — credible, practical, and most definitely opinionated.
Because the truth is, strength science might start in PubMed… but it lives in the gym.

Tayla is a clinical exercise physiologist, lecturer, and emerging academic at the University of Cape Town. She wears a few hats, but they all centre around a passion for movement, exercise and education. She holds Honours and Masters degrees in Biokinetics, both awarded with distinction, and is currently completing her PhD in Exercise Science, specializing in spinal cord injury rehabilitation. Grounded in a strong clinical foundation, Tayla’s is passionate about translating and sharing research for meaningful and real-world application with her students, coaches and clinicians. Beyond her academic career, Tayla is a passionate equestrian, devoted dog-mum, and wife, and can usually be found in a stable or on a horse.

Lara obtained her PhD in Exercise Physiology specializing in aging and neurodegenerative disease and holds NSCA CSCS and ACSM EP certifications. Recent peer-reviewed publications primarily involve analyses of effective exercise programming for people with Parkinson’s disease. Fitness industry experience spans collegiate sport coaching, remote programming for adults, personal training and group fitness instruction. Lara trained in the hammer throw post-collegiately, highlighted by competition in the US Olympic Trials, and was a Division I athlete in women’s soccer and track and field. She resides in upstate New York with her family.
"This masterclass was SO informational! It also made me excited again! Your energy is contagious! It made programming feel a lot less tedious & actually sound exciting again. I love the idea of repeatable!! "

Nicole
Personal Trainer
“I started using what I learned instantly. I had an onboarding call with a client that evening and the next day and used information from the webinar in both calls.”

Anonymous
“Annie comes to the table with a wealth of knowledge and authority on the subject matter of exercise prescription and programming. She knows her sh*t and is excited to share her knowledge base. You won’t regret spending time learning from her.”
Kira
Physiotherapist
“This class beyond exceeded my expectations. It made me look at programming from a different perspective and stop writing only 3 month programs. Beyond that it taught me how to flow each phase into the next. It took away a lot of my frustration when it came to programming for clients.”

Anonymous
Strength Coach
“Annie laid out the potential I had to drastically improve the quality of my programming all while simplifying my process. The concepts she teaches aren’t just another textbook with no application. She lays out in bits sized pieces how to take the 20 textbooks and courses you have taken can actually be applied.”

Anonymous
Online Trainer
“This masterclass was full of practical information. No fluff!”

Anonymous
Physio

Yes, but not exclusively. It’s written with coaches in mind but completely applicable for dedicated lifters who love understanding why their training works — and how to make it better. Nerds of the gym, unite.
Nope. That’s the point. I read the studies so you don’t have to.
You’ll get the why and the how — with just enough of the jargon. The report is written for experienced lifters and coaches who want evidence-based reasoning that’s clear, concise, and ready to use.
That’s the goal. Every issue includes principles, frameworks, and examples you can plug directly into your own or your clients’ training plans.
Then you cancel — no hard feelings. You can end your membership anytime with a click. Or, stick around for the next issue (because...$9).
Absolutely. The Strength Confidential doesn’t replace a program — it may enhance it however. Use the research takeaways, programming frameworks, and movement insights to refine your current approach or improve how you coach your clients.
Negatory - Because the content is undetermined and in real time The Strength Confidential cannot be approved for CEU's - though make no mistake it is absolutely the cheapest, highest quality continuing education on the market.
Each month you’ll get The Strength Confidential Report delivered straight to your inbox — a mix of research translation, programming frameworks, opinions on the latest news, and real-world application. You’ll also get a download if applicable to that issue, and access to all past issues inside your member archive.
The Strength Confidential Terms

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